Cambridge Technical Digital Media
Unit 2 Revision Needs
You will be provided
with information about a media product and a client brief. All of the questions
will relate to this.
The brief could be a
media product from any sector, so you will need to revise planning methods
across all areas (many are the same – some are not!).
Much of what will be
needed is also covered in the Unit 1 work – Unit 2 is more about the use of
methods rather than just knowing what they are. You may need to create or evaluate
documents, so make sure you learn the contents and conventions of them.
Focus
|
Notes/content
details
|
Purposes of media
products (entertain, educate, inform, promote)
|
|
Financial
constraints
|
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Revenue streams
|
|
Time constraints
|
|
Personnel (research
job roles in the different sectors – what do these people do?)
|
|
Facilities,
locations and resources
|
|
Legal issues (acts
of law etc.)
|
|
Regulatory bodies
(as with unit 1)
|
|
Ethical
considerations
|
|
Types of client
brief
|
|
Techniques for
analysing briefs (mind maps, mood boards, blue sky thinking, SWOT analysis)
|
|
Target audience
factors to consider
|
|
Project management
tools
|
|
Types of
spreadsheet and chart (be ready to analyse them!)
|
|
Production
schedules
|
|
Logistics
|
|
Call sheets
|
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Forms
|
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Staffing issues
|
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Research methods
for audience, market and product research
|
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Planning documents:
proposal
|
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Planning documents:
pitch
|
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Planning documents:
high-concept proposal
|
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Planning documents:
project outline
|
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Planning documents:
treatment
|
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Planning documents:
production schedule
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Planning documents:
call sheet
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Planning documents:
asset log
|
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Planning documents:
risk assessment
|
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Planning documents:
storyboard
|
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Planning documents:
script
|
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Planning documents:
shooting script
|
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Planning documents:
concept art
|
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Planning documents:
visualisation diagram
|
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Planning documents:
flat plan/wire frame
|
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Planning documents:
prototype
|
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Planning documents:
page mock-up
|
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Planning documents:
set design
|
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Planning documents:
site structure diagrams
|
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Contingency plans
|
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Evaluation of
documents: justification of content
|
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Evaluation of
documents: suitability for purpose
|
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Evaluation of
documents: suitability for audience
|
Be ready to:
·
Identify needs from a brief
·
Explain how different job roles would help with
a production (you will be given job roles to explain…)
·
Consider financial, legal, ethical and
regulatory issues for a production
·
Talk about possible research that could be
conducted (audience, market and product) – primary, secondary, quantitative and
qualitative
·
Talk about planning activities that could be
done for a product
·
Create brief examples of documents: site maps,
storyboards, mind maps, visualisation diagrams etc. (bear in mind the
limitations of being in an exam!) ANNOTATIONS ARE YOUR FRIEND!
·
Evaluate a fictional production document using
the three point structure (this may be done without seeing the example!)
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