Unit 1: Revision

That's the content covered!

Your job now is to prepare a solid bank of revision that you can memorise to be ready for the exam on the morning of Wednesday 22nd May.

To be clear about what you need to prepare, you need to be able to:

1. Clearly and succinctly explain the idea, organisation or concept

2. Give a real, specific and relatively detailed example/case study to back it up

I have sent you the Word table below to guide your revision preparation.

If you don't spend significant time preparing and revising the material regularly, your grade will not improve from the mock.

DISCLAIMER: This list won't guarantee success and there is always room for additional research in every area!

Focus	Notes and examples/case studies
The different media sectors
Conglomerates
Independent companies
Joint venture
Public service ownership
Vertical integration
Horizontal integration
Cross-media companies
Synergy
Job roles in the media
Traditional advertising methods
Narrowcast TV channels
Above the line
Below the line
Digital advertising methods
Web 2.0
Distribution methods
Downloading
Streaming
Simulcasting
Technological convergence
Codes and conventions
Camerawork techniques
Editing techniques
Mise-en-scene techniques
Sound and music techniques
Denotation/connotation
Print and web based media layout techniques
Representation theory
Narrative theory
Genre theory
Mainstream audience
Nice audience
Demographic profiles
NRS social grades
RAJAR and BARB
Imaginary entity
Psychometrics/psychographics
Geodemographics
Uses and gratifications theory
Primary research methods
Secondary research methods
Product research
Audience feedback
Gap in the market
Researching competitors
Market possibilities
Analysing data – be ready to read tables!
Media effects debate
Passive audience theory
Desensitisation
Moral panics
Active audience theory
Media regulators (BBFC, IPSO, ASA, OfCom, PEGI, PRS, W3C)
Censorship and classfication
Copyright and intellectual property