The Evolution of Digital Advertising

Read the following article by Sonny Ganguly 

http://marketingland.com/social-media-advertising-set-explode-next-3-years-121691

1. According to Ganguly, what three main advantages does social media have over some traditional advertising methods (try to learn the bullet pointed examples of targeting)?

2. Pick one media product you have watched or interacted with in the past month. In what ways has the social media advertising for the product reached you? You could present your ideas as a mind map with specific examples

This doesn't require a lot of writing. What I am looking for is for you to try to get a recent, relevant example of how advertising through social media targets you.