The Evolution of Digital Advertising

Read the following article by Sonny Ganguly

http://marketingland.com/social-media-advertising-set-explode-next-3-years-121691

1. According to Ganguly, what three main advantages does social media have over some traditional advertising methods (try to learn the bullet pointed examples of targeting)?

2. Pick one media product you have watched or interacted with in the past month. In what ways has the social media advertising for the product reached you? You could present your ideas as a mind map with specific examples

This doesn't require a lot of writing. What I am looking for is for you to try to get a recent, relevant example of how advertising through social media targets you.

Comments

Unit 20: LO1 Task - P1 and M1

This is the guidance for the first main task for Unit 20. Deadlines: P1 task finished by Monday 24th February, M1 task finished by Friday 28th February. This is specific guidance I wrote after the moderation last year, it's included in the above tasks but shows the importance of making sure every bullet point is covered: A reminder of the marking criteria for this:

Your blog addresses

Jaymz: Jbuckleymedia.blogspot.com Emily: https://efisherdigitalmedia.blogspot.com/ Dylan: http://DFowlerdigitalmedia.blogspot.com Seb: http:// sgaskadigitalmedia.blogspot.com Eva: http:// eharrisdigitalmedia.blogspot.com Julius: http://jkennadigitalmedia.blogspot.com/ Ben: https:// bmccaydigitalmedia.blogspot.com Phillip: http:// pradasevicdigitalmedia1.blogspot.com/ Noel: https://nrottenillerndigitalmedia.blogspot.com/ Snezana: SSamardzijadigitalmedia.blogspot.com Sean: http:// SShannondigitalmedia.blogspot.com Tom: https:// tstotendigitalmedia.blogspot.com Rylee: https://rwilkinsondigitalmedia.blogspot.com Dulcie-AnnE: https://dwilleydigitalmedia.blogspot.com

Content Planning Documents Part 1

There are a lot of different types of production form, so here's a useful link to see some for video production: https://www.videomaker.com/video-production-forms-download *cough* Just waiting for the other bits... *cough*

Kingswood Level 3 Media 2018

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